The Logo Glow-Up

A new era deserves a new logo, and Quadrant delivered. The updated branding is sleek, confident, and all about making a mark. It's not just about aesthetics - it's about evolution. The logo feels like a natural next step for a brand that's grown with its community, always listening, learning, and refining.

Elevated Apparel, Fewer Drops, and Bold Partnerships

Quadrant is stepping up its fashion game, focusing on quality and intentional design. The move towards fewer but more impactful drops means every collection will be curated to perfection. We’re especially excited for their first 2025 collection inspired by Japan's underground car scene - an edgy and iconic aesthetic that feels fresh and bold. Plus, with exciting partnerships on the horizon, Quadrant is ready to push the boundaries of motorsport fashion and culture.

Explore their collections at Quadrant's official site.

Championing Athletes with More Personal Content

Quadrant’s athlete roster is made up of game-changers and boundary-pushers. Expect deeper dives into their stories through behind-the-scenes content on the newly rebranded Quadrant BTS channel. Here's who we're excited to follow:

• Oliver Solberg – Rally driver blazing through the WRC scene.
• Lotte van Drunen – At just 17, she's the youngest-ever WMX World Champion, redefining the future of motocross.
• Ivan Ortolá – Racing in Moto2, he's quickly becoming one of the sport's rising stars.
• Bianca Bustamante – Competing in the prestigious GB3 Championship, carving her path in single-seater racing.
• Keegan Palmer – Olympic gold medalist who’s revolutionizing the world of skateboarding.

Through raw, authentic storytelling and exclusive content, fans will get a closer look at what it takes to compete at the highest level. It's about showcasing not just the races, but the relentless passion behind every athlete's journey.

Taking Quadrant Offline

Quadrant has always thrived online, but 2025 is about showing up in real life. Expect exclusive events, immersive pop-ups, and unforgettable experiences at motorsport events worldwide. It's about connecting with the community in meaningful ways, bringing the digital vibe to the physical world, and creating moments you won't want to miss.

Why This Rebrand Matters

Quadrant’s 2025 rebrand feels like a love letter to its community. Every decision - from apparel to content to partnerships - is shaped by the fans who have grown with the brand.

"Thank you for being part of this journey. We wouldn’t be here without your passion, support, and belief in what we’re building," shared Lando, Max, and the entire Quadrant team.

This rebrand isn’t just about elevating style or content - it’s about creating a culture that reflects the values of creativity, community, and pushing limits.