Formula 1 just proved it knows its fashion audience. With the launch of the F1 75 Years in Motion collection at Selfridges, motorsport’s most iconic moments are now wearable - and undeniably stylish.

This exclusive F1 x Selfridges pop-up celebrates the sport’s 75th anniversary with a curated drop of vintage racing fashion, reworked classics, and even a limited-edition Snoopy F1 collaboration. Whether you’re a diehard fan or just here for the aesthetic, this is F1 apparel elevated to editorial.

A Pop-Up That Honors Racing Legacy in Style

Located at Selfridges in London, this limited-time store experience features rare vintage racing pieces from F1’s archives alongside a brand-new fashion-forward collection. Each piece is a reference to a different era - from 80s Ferrari red to 90s McLaren cool.

The collection channels the energy of iconic sponsors like Benetton, Marlboro, Canon, and Elf, giving it that nostalgic “dad’s race jacket meets Y2K” energy. Whether it’s a nod to Ayrton Senna’s legacy or the unmistakable retro branding of old-school liveries, every garment tells a story.

Snoopy in the Driver’s Seat: The Peanuts x F1 Capsule

Yes, that Snoopy. The standout capsule features custom illustrations of Snoopy as a Formula 1 driver - a concept originally drawn by Charles Schulz in the 1960s.

The timing? Intentional. Both Formula 1 and Peanuts are celebrating 75 years, making this cross-generational, cross-cultural moment feel surprisingly cohesive. The collection is subtle yet playful - the kind of thing you’d pair with jeans and a trench, not just wear trackside.

Why This Collection Isn’t Just Merch - It’s Editorial

Unlike other sports collabs that just slap logos on tees, the F1 75 x Selfridges collection feels designed. From textures and cuts to typography and fit, these are pieces you actually want to wear - not just to a race, but on a casual coffee date, in your streetwear rotation, or to brunch with friends.

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