Known for his chrome-plated, hyperreal illustrations and futuristic, tech-meets-human artwork, Sorayama brings a distinct visual language to the collection. The result is a limited-edition capsule that blends cyberpunk fashion with streetwear - a release everyone wants to wear.

Chrome, Structure, and Speed

The +44 by Lewis Hamilton x Hajime Sorayama capsule collection draws directly from Sorayama’s cyber-inspired aesthetic. Key pieces include oversized outerwear, graphic-heavy tees, and trend-forward styles like a retro tracksuit, tapping into the ongoing Y2K revival.

The color palette keeps things clean and high-impact: silver, black, and steel grey. Each piece is bold, directional, and just so cool anyone would wear it - a mix of edginess and wearability that doesn’t feel forced.

More Than a Drop - A Creative Collaboration

What sets this collection apart from typical athlete-designed capsules is the genuine creative alignment behind it. Sorayama’s work explores themes of identity, futurism, and the human form - concepts Hamilton has long been engaging with through both his fashion and advocacy work.

This partnership isn’t just surface-level styling - it’s an exchange of vision. With +44, Hamilton is building a space to celebrate art and fashion, and where fashion becomes a medium for cultural dialogue.

+44 Is Where Art Meets Culture

What we love most about +44 is how Lewis Hamilton blends art, fashion, and cultural storytelling into something that feels intentional and personal. Whether he’s elevating visual artists, referencing sci-fi influences, or weaving in nods to motorsport culture, every drop carries a deeper message.

This latest collaboration is no exception - and we’re already looking forward to the next one. We can’t wait to see which artists he partners with next, and how +44 continues to define the future of athlete-driven fashion.

Explore more at plus44.world

Learn more about Hajime Sorayama’s work

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