Lifestyle
Quadrant x Liberty Walk
Lando Norris Unveils Premium Japanese Car Culture Collection in Tokyo
The sweet take on motorsport just got a little sweeter, ladies. While most of the grid was busy recovering from the first 2 races, our fave McLaren driver was making major moves in Tokyo - and we're not talking about his driving.
Lando Norris' newly rebranded Quadrant just dropped the collaboration we didn't know we needed: a partnership with iconic Japanese tuning house Liberty Walk. This marks Quadrant's first apparel drop since their major rebrand, shifting from their origins as a lifestyle and gaming brand to a premium apparel company focused on motorsport culture. And trust us, it's giving everything we want from the style-conscious driver who's been climbing podiums and breaking hearts.
EAST MEETS WEST IN AUTOMOTIVE HEAVEN
Liberty Walk has been the name on everyone's lips in the car modification world for years. Known for their wide-body kits that transform luxury vehicles into street-legal beasts with an unmistakable stance, they're bring the track inspired JDM scene to the world of exotic cars. Their signature look - those riveted fender flares and ground-scraping bodies - has made them the go-to for anyone wanting to turn their Ferrari, Lamborghini, or GTR into something that stops traffic.
Now imagine that aesthetic merged with Quadrant's sleek, elevated new identity. Yeah - we're obsessed too.
The collab features a limited edition apparel collection that perfectly blends Liberty Walk's edgy street style with Quadrant's new premium approach. Part of their "Make Your Mark" campaign, this drop celebrates Japanese car culture with an authenticity that sets it apart from typical driver-led brands. Think oversized hoodies with Japanese-inspired graphics, racing jackets that would look just as good in Shibuya as they would at Silverstone, and accessories that scream "I know cars, but make it fashion."
BEHIND THE SCENES IN TOKYO
The launch party was everything you'd expect from the collab - exclusive, stylish, and with just the right amount of motorsport energy. Held in Tokyo's trendy Roppongi district, the event saw Lando himself mingling with Liberty Walk founder Wataru Kato, fashion insiders, and key figures from Japan's underground car scene that inspired the collection.
"This partnership represents everything I love about Japan - the attention to detail, the boundary-pushing design, and the passion for craftsmanship that defines their car culture," Lando told attendees, looking effortlessly cool in a custom Liberty Walk x Quadrant jacket that's already sold out online.
THE CROWN JEWEL: THAT CAR
But let's be real - while the apparel is giving everything we want, the highlight of the collab is undoubtedly the Liberty Walk x Quadrant Nissan R32 Skyline that was unveiled at the event. The custom supercar features Liberty Walk's signature wide-body treatment in a sleek monochromatic Quadrant look. The car is lowered to within an inch of its life, with an aggressive stance that somehow manages to look both track-ready and showroom perfect.
WHY THIS COLLAB MATTERS
This isn't just another random sponsorship deal - it's a perfect marriage of cultures and aesthetics that represents Quadrant's new direction. According to their recent rebrand announcement, 2025 is all about "quality, physical presence, and elevated product drops" for the company, and this collaboration with such a revered Japanese brand perfectly embodies that vision.
The Liberty Walk partnership signals Quadrant's commitment to creating fewer but more premium apparel collections that authentically represent motorsport culture. It's the first major demonstration of their new brand promise focused on quality and elevating the standard for driver-led apparel brands.
THE VERDICT
If you're looking to score some pieces from the collection, you'll need to move fast - the initial drop is already selling out on Quadrant's website, with some items hitting resale platforms at double the price.
According to Quadrant's brand announcement, 2025 will see the company making its mark in the physical world, "showing up at motorsport events worldwide and giving fans access to exclusive experiences, events and pop-ups." If this Tokyo launch is any indication of what's to come, we're definitely keeping our eyes on what Lando, Max, and the Quadrant team do next.
🍒 Join the
Conversation
Want to stay ahead of the latest F1 gossip, contract drama, and fashion moments? Follow us for more behind-the-scenes stories and exclusive insights from the world of motorsport.
